How to Increase Offertory Without Always Asking for More

Let’s be honest. No one, pastors included, enjoys constantly asking for money. It can feel repetitive, uncomfortable, and, after a while, like all people hear from the parish is, “We need more.” But here’s the good news. Increasing offertory doesn’t have to mean always making a direct ask. In fact, some of the best strategies for boosting giving have little to do with asking at all and everything to do with how people experience generosity in your parish.

One of the most important ways to encourage giving is to make sure parishioners understand why they give in the first place. People are far more likely to support something when they see the impact. That means telling the story of what their offertory dollars actually do. Instead of just listing parish expenses, connect giving to the mission. How does offertory support faith formation? What ministries thrive because of generosity? How has someone’s life been changed because the parish was able to help? These stories don’t have to be long. They just need to be real. A quick testimony at the end of Mass, a short reflection in the bulletin, or a social media post highlighting a parish ministry can go a long way in helping people see that their support isn’t just going into a budget. It is fueling something bigger.

Another powerful way to increase giving is to focus on stewardship as a way of life. When people feel engaged in the life of the parish, they naturally become more invested. This starts with broadening the definition of stewardship beyond just treasure. People who give their time and talent, whether through a ministry, volunteering at events, or simply showing up for community gatherings, are much more likely to give financially as well. Gratitude also plays a big role here. When parishioners see that their generosity is recognized and appreciated, it reinforces their desire to be part of something meaningful. Finding ways to say thank you can make a significant impact. A handwritten note, a simple acknowledgment from the pulpit, or an annual celebration of generosity all help people feel valued.

Convenience is another game-changer. If people have to jump through hoops to give, they are far less likely to do it. Encouraging online giving, offering automated options, and making it easy to contribute through QR codes or text-to-give ensures that people can support the parish in ways that fit their lifestyle. The more seamless the giving experience, the more likely people are to participate regularly. And don’t underestimate the power of small habits. Helping parishioners recognize that small, consistent gifts add up can reframe the way they think about giving. Giving up one coffee a week might not feel like much, but multiplied across the parish, it makes a real difference.

Parishes that thrive in stewardship don’t just wait for people to give. They actively engage them. When people feel truly connected to their parish, they give because they want to, not because they were asked. That is why creating a culture of welcome and involvement is so important. A parish that invites people into deeper participation through events, ministries, and opportunities to serve naturally cultivates generosity. And when people see leadership giving joyfully and talking openly about why they support the parish, it sets the tone for others to follow.

The bottom line is that increasing offertory isn’t about making bigger asks. It is about creating a culture where generosity is the natural response to belonging. When people see the impact of their giving, feel appreciated for their contributions, and have an easy way to participate, offertory increases on its own.

So instead of focusing on the next appeal, try focusing on the people behind the gifts and watch what happens.