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  • Writer's pictureKim Montgomery

Livestreaming is here to stay

Continue using livestream to capture and engage parishioners.

Facebook Live Stats

· The Facebook Live video view count climbed to 2 billion viewers last year.

· In 2017, 1 out of every 5 Facebook videos was a live broadcast.

· In 2018, the number of Facebook Live broadcasts reached 3.5 billion.

· The daily watch time for Facebook Live broadcasts quadrupled in a single year.

· Facebook Live videos produce 6 times as many interactions as traditional videos.

· Facebook Live videos get 10 times more comments than regular videos.

· Facebook Live’s search popularity increased by 330% in just one year.

· Facebook Live users watch FB Live videos 3 times longer than pre-uploaded videos.

Frequently using Facebook Live can help you increase engagement on the platform as the Facebook algorithm likes this activity and will boost all of your posts as a result.

In order to get the most out of your livestream be sure to...

Promote the h e double hockey sticks out of it

- Post teaser content on facebook - ex. teaser videos of the preparation

- Alert your mailing list – ex. send a flocknote notification

- Cross promote on other social networks - such as instagram

- Create a facebook event

- Send out an invite - you can do this via flocknote

Keep Your Audience Engaged

- Assign someone from the parish to interact with those who join

- Pin at the top any interesting information you’d like to share

- Don’t start the livestream too early. Be sure to time it so that the Mass begins shortly after

Use the Opportunity to Capture New Members

- Ask if anyone is watching for first time, if so subscribe to our email list

- Post a link to registration forms and a ministry list

- Invite new viewers to a parish event

And Most Importantly - Ask for Support

- You have a captive audience this is the perfect time to post a link to your giving page

- Pin this link so that it stays visible at the top of the livestream


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