Livestreaming is here to stay
Continue using livestream to capture and engage parishioners.
Facebook Live Stats
· The Facebook Live video view count climbed to 2 billion viewers last year.
· In 2017, 1 out of every 5 Facebook videos was a live broadcast.
· In 2018, the number of Facebook Live broadcasts reached 3.5 billion.
· The daily watch time for Facebook Live broadcasts quadrupled in a single year.
· Facebook Live videos produce 6 times as many interactions as traditional videos.
· Facebook Live videos get 10 times more comments than regular videos.
· Facebook Live’s search popularity increased by 330% in just one year.
· Facebook Live users watch FB Live videos 3 times longer than pre-uploaded videos.
Frequently using Facebook Live can help you increase engagement on the platform as the Facebook algorithm likes this activity and will boost all of your posts as a result.
In order to get the most out of your livestream be sure to...
Promote the h e double hockey sticks out of it
- Post teaser content on facebook - ex. teaser videos of the preparation
- Alert your mailing list – ex. send a flocknote notification
- Cross promote on other social networks - such as instagram
- Create a facebook event
- Send out an invite - you can do this via flocknote
Keep Your Audience Engaged
- Assign someone from the parish to interact with those who join
- Pin at the top any interesting information you’d like to share
- Don’t start the livestream too early. Be sure to time it so that the Mass begins shortly after
Use the Opportunity to Capture New Members
- Ask if anyone is watching for first time, if so subscribe to our email list
- Post a link to registration forms and a ministry list
- Invite new viewers to a parish event
And Most Importantly - Ask for Support
- You have a captive audience this is the perfect time to post a link to your giving page
- Pin this link so that it stays visible at the top of the livestream