Giving Tuesday - Together We Give
Save the Date - November 30, 2021
On Tuesday, November 30, 2021, the Archdiocese of Baltimore will host its first Giving Tuesday to benefit parishes. Every gift will advance the vital work and ministries of our collective community. Our hope is that parishioners across the Archdiocese will join us for a shared day of radical generosity that encourages and embraces giving online to support your parish.
To collect donations on Giving Tuesday, your Advancement Team along with Give Central created a unique giving page just for Giving Tuesday.
Giving Tuesday website: www.bit.ly/GivingTuesdayAOB
On the Giving Tuesday website, your parishioners can select your parish and make a special gift, and like the AOB Universal Giving Page, donations will be deposited into your parish bank account.
Giving Tuesday will be an opportunity for the Archdiocese to create a collective moment of shared humanity and generosity, to tap into a sense of community that inspires giving. Funds raised during Giving Tuesday will help accelerate the impact of our giving to advance our ministries across the Archdiocese of Baltimore.
How can you make the most of Giving Tuesday?
Your Advancement Team has created a number of resources for you to promote Giving Tuesday and to encourage your parishioners to join the movement by making a gift to their parish.
Bulletin announcements, emails, social media posts and more can be found on the Advancing Our Mission website.
Parish resources to promote Giving Tuesday:
Use these digital resources to encourage your supporters to participate.
We also created a Giving Tuesday bookmark that will be shipped to your parish soon. You should hand out these bookmarks after Mass and before Giving Tuesday.
The AOB is here to help!
The communications team at the AOB is also participating in Giving Tuesday to promote giving to parishes. Lookout for social media posts and Catholic Review ads promoting the day!
Things you should know.
During the pandemic many parishes leveraged technology to fight a decline in offertory by incorporating and promoting online giving. Online giving across the Archdiocese increased 29% in FY20 to 38% in FY21, an 9% increase. Parishes that saw an increase in giving promoted online giving during live stream masses & included QR code links to their giving pages in print materials. We see Giving Tuesday as a continuation of these efforts
Your parish can participate in several ways.
· Post the giving links on your social media pages: www.bit.ly/GivingTuesdayAOB
· Distribute the Giving Tuesday bookmark on Sunday (Mailed to parishes)
· Share information and ways to give in your bulletin - use this bulletin ad
· Email or send a FlockNote to your parishioners
· Share pulpit announcements during Masses
All the resources you need are here: https://www.advancingourmission.org/givingtuesday
As always, your Regional Director can help. Please reach out if you need assistance.